AFB / Industrial products
Complex products. A clear route in.
A company and product website that connects load handling technology with applications, service and direct enquiries.
The company
AFB Anlagen- und Filterbau GmbH & Co. KG develops load handling equipment for warehouse logistics and production. Its range includes telescopic forks, lifting systems, transfer cars and rotary devices.
What the website needs to do
Technical buyers need to move from a broad product range to the right application. The website also needs to make company information, aftersales services and contact options easy to find.
The website approach
Product families form the main navigation, supported by large machinery visuals and application pages. English and German entry points serve different audiences, while service and contact remain part of the same journey.
Beyond the launch
Hot Sauce designed and built this website and continues to administer it. The relationship carries on after launch, with a familiar contact for the site as the business evolves.
- Client
- AFB
- Our role
- Design, development & administration
- Focus
- Industrial products
A new website, or a better next chapter?